Reference • 2 min read •
Divide and Conquer! – AI-powered solutions for smarter digital targeting
“Everyone” is not a target audience. Segmenter and AdSmart are two Hungarian-developed, AI-powered solutions designed to deliver more precise targeting, automated processes and greater control over data – offering a competitive alternative to global advertising platforms.
Digital marketing gives us access to more data than ever – but that doesn’t necessarily mean we are using it effectively. Manually created audience segments that remain unchanged for long periods fail to reflect actual user behaviour. Meanwhile, a significant share of domestic digital advertising spend goes to global players, leaving smaller advertisers dependent on their algorithms and changing pricing models, with less control over their own customer data.
Segmenter and AdSmart provide two complementary, integrated answers to this challenge.
The Hungarian-developed, AI-powered Segmenter uses unique tracking codes to follow real user interactions across domains and automatically assigns users to dynamically changing groups within a 7-day rolling window. The system supports predefined segments, AI-powered segmentation and custom segments based on selected variables.
More accurate segmentation also delivers measurable results. With just 200,000 impressions, we achieved a 37% increase in click-throughs, while optimising the same messages for different target groups resulted in a 4.5× higher CTR. We also reached more unique users.
AdSmart automates the other side of the process. In short, it is a “sales system without a salesperson”, supporting the entire campaign process without manual intervention – from AI-powered audience targeting and ad inventory purchasing to performance measurement.
Optimised for the local market, the platform offers a user-friendly interface, automated reporting, AI-powered resource and segment optimisation, real-time pricing and automated purchasing. Integrated with Segmenter, precise audience segmentation and automated ad sales can be connected within a single ecosystem.
The goal is not simply to automate advertising processes. Together, the two solutions enable businesses to monetise their existing data assets more effectively, discover new audiences and correlations, reduce manual workload and maintain greater control over their own and their customers’ data.
How does it work in practice? Download our case study and explore the capabilities of Segmenter and AdSmart in more detail.
Case Study »
