Reference • 2 min read •
30 Media Brands, One Digital Ecosystem
How can the content production and distribution of 30 different media brands be efficiently supported within a single system? For Mediaworks, we built a central CMS framework that brings together the operations of one of Hungary’s largest media portfolios – from editorial workflows to the reader experience.
30 media outlets – Hungary’s largest media portfolio
2.2M unique users daily
7M page views daily
30 media brands, more than 2 million readers every day, and editorial teams with significantly different levels of digital maturity. The scale and diversity of the Mediaworks digital portfolio required a central solution capable of standardising operations without compromising the flexibility of individual brands and editorial teams.
To meet this challenge, we built a central CMS framework that provides a single, scalable technological foundation for the portfolio and supports more efficient content production and distribution.
Technology, however, was only one part of the challenge. Through multiple rounds of research and UX design, we explored how reader engagement could be maintained and increased, continuously incorporating these insights into the development of interfaces and features.
As part of the ecosystem, we also developed an internal content recommendation solution that helps readers discover relevant content across the Mediaworks portfolio and supports audience retention.
Today, media brands with different profiles and target audiences can operate on the same framework – from business news sites to regional news portals. One technological foundation, a wide range of editorial needs and millions of readers: all within one digital ecosystem.
